Introducing

Chaalu.

चालू Hindi for “up and running”.

Everything your business needs to run online, in a fraction of the time.

Every business needs automation.

Very few need a dev agency.

Until now

You had two choices.
Neither is the right one.

Option one

Hire an agency.

Months of back and forth. A quote with a lot of zeroes. And after launch, every small change is another email, another wait, another invoice.

Option two

Do it yourself.

AI site builders get you a first draft fast. Then come the evenings. Hosting, domains, and the moment you need bookings, payments or WhatsApp, you're on your own.

Chaalu is the shortcut.

You tell us how your business runs. We get you online fast and take the repetitive work off your plate. Made for you. Up and running fast. Priced for smallyour business.

What Chaalu is

Not another app.
Your own platform.

Most software makes you fit your business around it. Chaalu builds software around your business, then hands it to you to run.

The usual app subscription

Software built for you.

Your name on everything your customers see.

One place for bookings, payments and customers.

Changes happen when you decide.

What you get

Everything you need.
Nothing you don't.

Pick what your business needs today. Add more as you grow. It all works together from day one.

Website

Build and update your website.

Drag and drop when you want control. Describe it in plain words when you don't. Add a page, change an offer, rewrite your headline, all in a sentence.

WhatsApp

Automatic WhatsApp replies.

Runs on WhatsApp Business. Replies, follow ups, and leads from your ads flow straight into your CRM.

Email

Automatic customer emails.

Confirmations, reminders and follow ups go out when a customer books, pays or enquires.

Customer management

All your customers in one place.

Enquiries, bookings, payments and conversations, all on one record.

Payments

Take payments online.

Razorpay, built in. UPI, cards, netbanking. Take deposits or full payment at booking.

Bookings

Online booking for your services.

Customers pick a service, a staff member and a time. You see every booking in one place.

Scheduling

Calendar and meeting links, synced.

Bookings go into Google Calendar or Cal.com, with a Zoom link added for online sessions.

Your website

Talk to your website.

Not another website builder to sign up for. This one is part of your own platform, so it already knows your services, prices and booking times. Ask for a change and it happens on your site.

glowstudio.inPublish
Your websiteTell it what you want.
Diwali special: 20% off all facialsUntil 5 November
Glow StudioServicesBookVisit
Look after yourself. We'll handle the rest.

A small salon on 12th Main, Indiranagar. Facials, hair and the kind of head massage you'll book again.

Book a visit

Services

Three things we do well.
Signature facial₹2,400 · 60 min
Keratin₹4,800 · 120 min
Head massage₹900 · 30 min
Book in under a minute.

Pick a time, pay a ₹500 deposit by UPI.

Sat 11:00Sat 2:30Sat 4:00
Card

It knows your business.

Your services, prices, hours and bookings are already there. Every change you ask for fits your business, not a blank template.

Yours, not rented.

The builder comes with your platform. No separate account, no moving your site to someone else's tool. Your site, your domain, changed whenever you like.

All together

How one booking works.

Priya clicks your Instagram ad.It opens a WhatsApp chat with your business.
WhatsApp
She gets an automatic reply with Saturday's available times.The times come from your staff schedule.
Bookings
She picks 4:00 pm and pays a ₹500 deposit.She pays by UPI through a payment link in the chat.
Payments
The booking is saved.Her details, booking and payment are added to your customer list and calendar. She gets a confirmation email.
CRMWorkflowsEmail
She gets a WhatsApp reminder.It is sent automatically the day before her appointment.
WhatsApp

You don't need to reply, confirm or send reminders yourself.

What it costs

Big-business systems.
Small-business price.

The kind of setup that used to take an agency months and a serious budget. Now running in a fraction of the time, at a fraction of the cost.

A fractionof the cost of an agency build
A fractionof the time to get running
Fullycustom to how your business runs
Dev agencyDo it yourselfChaalu
Time to launchMonthsYour evenings and weekendsWeeks
CostHigh, plus change requestsLow, plus your timeA fraction of agency cost
Fits your businessYesAs far as the template goesYes
WhatsApp, CRM, payments, bookingsBuilt from scratchBolt them on yourselfIncluded
Changes after launchRaise a ticketDo it yourselfA fraction of the cost and time

Made for

Any small business that needs
more than one of these.

A website, bookings, payments, WhatsApp, email, customer records. Every business needs a different mix. Yours is built around the mix you need.

Salons and spasWellness centresFitness studiosClinicsCoaches and tutorsSchools and academiesConsultantsHome servicesRestaurants and cafésBoutiques and shopsEvent plannersHome bakers

Oh, and one more thing.

Connect your existing AI.

Already use Claude or ChatGPT? Now it can update your website too. Just ask, in the same chat where you plan your week.

ChatGPTglowstudio connected
Change Saturday hours to 9 am to 7 pm and add a note that parking is free after 6.
Talked to glowstudio.in
Done. Saturday now shows 9:00 am to 7:00 pm, and there's a parking note under your address. It's live.
Ask anything

Tell us how your business runs.

We'll take it from there. Message us on WhatsApp.

Start with Chaalu